Prism Awards
2011 Winners
Thank you to everyone who submitted entries into the Lincoln AMA 2011 Prism Awards. Also, thank you to everyone who attended the May 12 ceremony--where we were able to showcase some amazing, award-winning work. And now, here are your winners!
Congratulations everybody!
MARKETER OF THE YEAR
Clover Frederick, Non-Profit Marketing Network
CORPORATE MARKETER OF THE YEAR
Speedway Motors
MARKETING MAVERICK – LARGE BUSINESS
Merit: Bailey Lauerman, “Exmark Manufacturing”
MARKETING RESEARCH – LARGE BUSINESS
Prism: Swanson Russell
B2B MARKETING – SMALL BUSINESS
Merit: SCORR Marketing, “Nebraska Star Beef Campaign”
B2B MARKETING – LARGE BUSINESS
Merit: Bailey Lauerman, Union Pacific “You’ll Find Us” Marketing Campaign
Prism: Bailey Lauerman for Union Pacfic’s “Safety Campaign”
B2B MARKETING – NON-PROFIT
Prism: Bailey Lauerman, “Flying Solo,” a campaign for the National Business Aviation Association
CONSUMER MARKETING – LARGE BUSINESS
Merit: Union Bank and Trust, “Marketing growth campaign”
Prism: Bailey Lauerman, Cessna Aircraft Company’s “The Ten”
CONSUMER MARKETING – NON-PROFIT
Merit: Madonna Rehabilitation Hospital, “The Alexis Verzal Children’s Rehabilitation Hospital Campaign"
Prism: Bailey Lauerman, Department of Health and Human Services “Tune Campaign”
GUERILLA MARKETING – SMALL BUSINESS
Merit: SCORR Marketing, “Camargo Pharmaceutical Guerrilla Marketing Campaign”
GUERILLA MARKETING – LARGE BUSINESS
Prism: Union Bank and Trust, “Style your Ramen”
PRINT PIECE – LARGE BUSINESS
Merit: Firespring, “PrinterPresence Year-End Mailers”
PRINT PIECE – NON-PROFIT
Merit: Nebraska Children and Families Foundation, “Holiday Direct Mail Appeal”
NEWSLETTER SERIES – LARGE BUSINESS
Merit: Swanson Russell, “Weatherby Nation E-mail”
BROCHURE/CATALOG – LARGE BUSINESS
Merit: Bailey Lauerman, TD Ameritrade "Better Begins Here" Brand Book
Prism: Bailey Lauerman, “Exmark - 2011 Full Line Lit”
BROCHURE/CATALOG – NON-PROFIT
Merit: Downtown Lincoln Association, “Downtown Lincoln Go-To Guides”
WEBSITE DESIGN – SMALL BUSINESS
Merit: Idea Bank Marketing, “Mid-Nebraska Disposal Website”
WEBSITE DESIGN – LARGE BUSINESS
Merit: Bailey Lauerman, “Cargill - Cattleloveit.com”
Prism: Bailey Lauerman, Cessna Aircraft Company website, “The Ten”
WEBSITE DESIGN – NON-PROFIT
Merit: Nebraska Children and Families Foundation, “singasongofsixpence.org”
Prism: Nebraska Children and Families Foundation, “AdvancingEarlyChildhood.org”
SOCIAL MEDIA – LARGE BUSINESS
Merit: Firespring, “Firespring ‘Adventive' Calendar”
Prism: Speedway Motors, “Speedway Motors Facebook”
SOCIAL MEDIA – NON-PROFIT
Prism: Bailey Lauerman, Mosaic “Wouldyouhelp.org - public service program”
PACKAGING CAMPAIGN – LARGE BUSINESS
Merit: Swanson Russell, “Minn Kota i-Pilot”
PUBLIC RELATIONS – LARGE BUSINESS
Merit: SCORR Marketing, “Firecrest Clinical Integrated Public Relations/Marketing Communications”
Prism: Swanson Russell, “Redfield Revolution Product Launch”
PUBLIC RELATIONS – NON-PROFIT
Merit: Bailey Lauerman, Mosaic “Wouldyouhelp.org - public service program”
CORPORATE IDENTITY – SMALL BUSINESS
Merit: Pickering Creative Group, “Central Virginia Orthodontics Identity Kit”
CORPORATE IDENTITY – LARGE BUSINESS
Prism: Bailey Lauerman, “Cargill – RAMP”
NEWSPAPER – SMALL BUSINESS
Merit: Bike Pedalers, “Bike Snobs SUCK!”
NEWSPAPER – LARGE BUSINESS
Merit: Bailey Lauerman, Immanuel Communities’ "'Uniquely Your Own' Newspaper Campaign”
Prism: Bailey Lauerman, Union Pacific “You’ll Find Us” Advertisement
NEWSPAPER – NON-PROFIT
Merit: Madonna Rehabilitation Hospital, “The Alexis Verzal Children's Rehabilitation Hospital Ad”
OUT OF HOME ADVERTISEMENT – LARGE BUSINESS
Merit: Union Bank and Trust, “Location-Darts Advertisement”
Prism: Bailey Lauerman “Cargill – Out of Home Advertisement”
OUT OF HOME ADVERTISEMENT – NON-PROFIT
Merit: Madonna Rehabilitation Hospital, “The Alexis Verzal Children's Rehabilitation Hospital Billboard”
MAGAZINE ADVERTISEMENT – LARGE BUSINESS
Merit: Bailey Lauerman, Union Pacific “You’ll Find Us”
Prism: Swanson Russell, “Briggs and Stratton Vanguard Insert”
MAGAZINE ADVERTISEMENT – NON-PROFIT
Merit: Aging Partners, “Aging Partners Living Well Quarterly Magazine”
RADIO ADVERTISEMENT – LARGE BUSINESS
Merit: Swanson Russell, Union Bank’s “2010 MyStyle Radio”
Prism: Bailey Lauerman, Union Pacific “Safety Radio Spots”
RADIO ADVERTISEMENT – NON-PROFIT
Merit: Bailey Lauerman, Department of Health and Human Services “TUNE Radio”
TV ADVERTISEMENT – LARGE BUSINESS
Merit: Bailey Lauerman, Union Pacific “You’ll Find Us” Advertisement
Prism: Bailey Lauerman, Immanuel Communities “Uniquely Your Own" TV Campaign
TV ADVERTISEMENT – NON-PROFIT
Merit: Madonna Rehabilitation Hospital, “The Alexis Verzal Children's Rehabilitation Hospital Ad”
INTERNET ADVERTISEMENT – LARGE BUSINESS
Merit: Swanson Russell for “Minn Kota i-Pilot Digital”
Prism: Bailey Lauerman, Union Pacific “You’ll Find Us” advertisement
POSTER ADVERTISEMENT – LARGE BUSINESS
Merit: Firespring, City of Lincoln’s “Park & Go - Reserve Your Spot”
POSTER ADVERTISEMENT – NON-PROFIT
Merit: Pickering Creative Group, “Christian Heritage - 30 Families in 30 Days Campaign – Poster”
SPECIAL EVENT – SMALL BUSINESS
Merit: Vision Exhibits, “Xcelience 20x20 Exhibit Environment”
SPECIAL EVENT – LARGE BUSINESS
Merit: Union Bank and Trust, “Night at the Booseum”
Prism: Bailey Lauerman, Cessna Aircraft Company “The Ten”
SPECIAL EVENT – NON-PROFIT
Merit: Vision Exhibits "Experience the Spirit," 20x60 Exhibit for Union College
Prism: Make a Wish Foundation, “Coach Pelini's Big Red Kickoff Dinner”
STUDENT MARKETING MAVERICK
Meghan Rihanek, UNL
DOROTHY B. CLARK AWARD
Joanne Morgan
BEST OF SHOW
Bailey Lauerman, Union Pacific You’ll Find Us
