Prism Awards
2010 Winners
Thank you to everyone who submitted entries into the Lincoln AMA 2010 Prism Awards. And thank you to everyone who attended the May 13 ceremony--where we were able to showcase some amazing, award-winning work. And now, here are your winners!
Congratulations everybody!
Failure to Launch:
Merit - Nelnet Marketing, Santa's Wanted Window Cling
Marketing Maverick - Small Business:
Prism - Pickering Creative Group, John Baylor Test Prep
Merit - Nelnet Career Services, Resume Richard Viral Campaign
Marketing Maverick - Large Business:
Prism - Firespring, MarketPresence
Merit - Union Bank & Trust Co., MyStyle Banking
Marketing Maverick - Non-Profit:
Prism - Madonna Rehabilitation Hospital, Pathways--from brain injury to new hope through rehabilitation
Merit - Nebraska Children & Families Foundation, UpPour Invitation
Marketing Research - Large Business:
Prism - Bailey Lauerman, Nebraska Department of Health and Human Services "Tune for Life" Research
Marketing Research - Non-Profit:
Prism - Pickering Creative Group, Christian Heritage "Foster Care Parent Recruitment" Research
Marketing Campaign B2B - Small Business:
Merit - Nelnet Marketing, Total Well-Being Launch
Marketing Campaign B2B - Large Business:
Prism - Bailey Lauerman, Union Pacific Celebrates Lincoln
Merit - Bailey Lauerman, ConAgra Foods Investor Campaign
Consumer Marketing Campaign - Small Business:
Prism - Idea Bank Marketing, Homestead Bank Launch Campaign
Consumer Marketing Campaign - Large Business:
Prism - TierOne Bank, Go Paperless
Merit - Union Bank & Trust Co., MyStyle Banking
Consumer Marketing Campaign - Non-Profit:
Prism - Nebraska Children & Families Foundation, Prevent Child Abuse Nebraska "Rethink Your Reaction" Campaign
Merit - Pickering Creative Group, Christian Heritage "Foster Care Parent Recruitment" Campaign
Guerilla Marketing Campaign - Large Business:
Prism - Union Bank & Trust Co., "Refer-a-Friend"
Direct Marketing Print or 3D Piece - Small Business:
Merit - Pickering Creative Group, Kidwell Direct Mail Campaign
Direct Marketing Print or 3D Piece - Large Business:
Merit - Swanson Russell, Redfield Scope PR Mailer
Prism - Bailey Lauerman, ExMark Manufacturing Next Lazer Z Direct Marketing
Direct Marketing Print or 3D Piece - Non-Profit:
Prism - Bailey Lauerman, Nebraska Friends of Foster Children (NFFC) 80s Party Invite
Merit - Nebraska Children & Families Foundation, Holiday Appeal
Direct Marketing Newsletter Series - Large Business:
Prism - Bailey Lauerman, Union Pacific Inside Track
Direct Marketing Newsletter Series - Non-Profit:
Merit - Madonna Rehabilitation Hospital, The Independent
Marketing Collateral Brochure/Catalog - Small Business:
Prism - Nelnet Marketing, Total Well-Being Brochure
Merit - Leadership Resources, Client Case Study
Marketing Collateral Brochure/Catalog - Large Business:
Prism - Swanson Russell, Minn Kota 2009 Catalog
Merit - Bailey Lauerman, Lincoln Electric Systems Online Annual Report
Marketing Collateral Brochure/Catalog - Non-Profit:
Prism - Swanson Russell, Lied Center for Performing Arts 2009 Brochure
Merit - University of Nebraska Foundation, Campaign for Nebraska Lead Brochure
Emerging Media Website Design - Small Business:
Prism - Idea Bank Marketing, Peterson Industries Website
Merit - Idea Bank Marketing, Idea Bank Marketing Website
Emerging Media Website Design - Large Business:
Prism - Idea Bank Marketing, Hornady Manufacturing Website
Merit - Bailey Lauerman, Jeppesen Flyelectronic.net Website Renovation
Emerging Media Website Design - Non-Profit:
Prism - Bailey Lauerman, Nebraska Humanities Council Website
Merit - Firespring, Center for People in Need Action Alerts
Emerging Media - Small Business:
Prism - Nelnet Marketing, Nelnet Career Services "Resume Richard Viral"
Merit - Idea Bank Marketing, Culligan Confessions Web Video
Emerging Media - Large Business:
Prism - Bailey Lauerman, Ameritas Group National Health Care Webinar
Merit - Bailey Lauerman, Exmark Social Media Launch
Packaging Campaign - Large Business:
Prism - Idea Bank Marketing, Hornady Manufacturing Packaging
Merit - Swanson Russell, Rain Bird ESP-SMT Counter Display
Packaging Campaign - Non-Profit:
Prism - University of Nebraska Foundation, Campaign for Nebraska Collateral Package
Digital Signage - Large Business:
Prism - Bailey Lauerman, Jeppesen Military EFB Video
Merit - Nanonation, Pinnacle Bank Digital Signage
Integrated Public Relations/Marketing Communications - Large Business:
Prism - Firespring, Survival Kit
Merit (Tied) - Swanson Russell, Redfield Scope Box PR Mailer
Merit (Tied) - Union Bank & Trust Co., Community Choice Challenge
Integrated Public Relations/Marketing Communications - Non-Profit:
Prism - Madonna Rehabilitation Hospital, Git-R-Done Donation Announcement
Merit - Bailey Lauerman, Nebraska Dental Association Public Relations
Corporate Identity - Small Business:
Prism - Firespring, Tri Valley Bank
Merit - Nelnet Marketing, CUnet Identity Rebranding
Corporate Identity - Large Business:
Prism - Union Bank & Trust Co., HR Department Corporate Identity
Merit - Bailey Lauerman, ConAgra Foods Putting a Face to the Names
Corporate Identity - Non-Profit:
Prism - Pickering Creative Group, NUtech Ventures
Merit - Madonna Rehabilitation Hospital, The Alexis Verzal Children's Hospital Logo
Advertising Newspaper - Large Business:
Prism - Swanson Russell, Union Bank & Trust Co. 2009 Retirement Ad Campaign
Merit - Bailey Lauerman, ConAgra Foods in the Wall Street Journal
Advertising Newspaper - Non-Profit:
Prism - Madonna ProActive, A Healthier You Is Within Reach
Advertising Out-of-Home - Large Business:
Prism - Union Bank & Trust Co., Mobile Banking
Advertising Out-of-Home - Non-Profit:
Prism - Swanson Russell, BryanLGH Medical Center 2500 Babies Snipe Billboard
Advertising Magazine - Small Business:
Merit - Nelnet Marketing, SharePoint Services "Not Business as Usual"
Advertising Magazine - Large Business:
Merit - Swanson Russell, Sig Sauer P238 Print Campaign
Advertising Magazine - Non-Profit:
Prism - Bailey Lauerman, People's City Mission's Mission Bean Coffee Ad
Advertising Radio - Large Business:
Prism - Bailey Lauerman, ExMark Manufacturing Next Lazer Z Radio
Advertising Television - Small Business:
Prism - Idea Bank Marketing, Eakes Office Plus "Destruction" TV Commercial
Advertising Television - Large Business:
Prism - Swanson Russell, Union Bank & Trust Co. "Banking Relationships"
Merit - Swanson Russell, Leupold RX TV Spots
Advertising Television - Non-Profit:
Merit - Madonna ProActive, ProActive Membership for Your Wellness Journey
Advertising Internet - Large Business:
Prism - Bailey Lauerman, Allstate Snowmobile Plans
Merit - Swanson Russell, Minn Kota "Tug-o-War" Digital Ad (Trim-N-Troll & Riptide SF)
Advertising Poster - Small Business:
Prism - Bailey Lauerman, Lincoln Airport Authority Airport Displays
Advertising Poster - Large Business:
Prism - Bailey Lauerman, ConAgra Foods You Love Employee Poster
Merit - Union Bank & Trust Co., Fast Refund
Advertising Poster - Non-Profit:
Prism - Madonna Rehabilitation Hospital Billboard
Merit - Native American Public Telecommunications, VisionMaker Video Film Festival Poster
Special Event - Small Business:
Prism - Vision Exhibits, Vahallan Papers Custom Inline Exhibit
Special Event - Large Business:
Prism - Bailey Lauerman, TD Ameritrade Park
Special Event - Non-Profit:
Prism - Madonna Rehabilitation Hospital, 2009 Madonna's Chair's GOAL
Encore:
Nelnet Marketing, "Santa's Wanted" Window Cling
Best of Show:
Bailey Lauerman
Student Marketing Maverick:
Merit - University of Nebraska-Lincoln, Prairie Fire Newspaper "The Need to Know"
Student Marketing Research:
Prism - University of Nebraska-Lincoln, Live Safe
Student Marketing Collateral:
Merit - UNL Team Alchemy, Nebraska Press Association "The Main Street to Your Customers"
Marketer of the Year:
Ali Schwanke
Corporate Marketer of the Year:
Firespring
Dorothy B. Clark Recipient:
Jessica Kinser
