Events
Event Calendar
January Luncheon - Marketing's Role in the Social Data Revolution
Thursday, January 12, 2011, 11:45 am-1 pm
![[image]](http://cdn.firespring.com/images/01622bb7-cc2b-4bd1-8f5f-6463dc1cdaf5.jpg)
Location: Embassy Suites - Downtown Lincoln
Description: In her presentation, “Marketing’s Role in the Social Data Revolution,” Ms. Sloboth leverages a wealth of experience in the Marketing and Communications industry to shed light on how marketers can effectively harness the power and infinite potential of social data, one of the largest and most useful assets for a brand, to glean meaningful customer insights, grow their business, and forge groundbreaking innovation.
As an attendee, you will:
• Have the opportunity to learn about emerging technologies that shape how consumers research purchases and make decisions
• See examples of how leading global brands are leveraging social data to measurably transform products and Marketing
• Learn how to engage consumers with word-of-mouth where it matters most – online, in-store, and through other digital touch-points (For a Marketing professional in today’s social network era, in which consumers are increasingly vocal with regard to their purchase behavior and decisions, this is a vital part of your Marketing toolkit!)
ABOUT THE SPEAKER
Teresa Sloboth, Global Marketing, Bazaarvoice Teresa Sloboth is a Global Brand Manager at Bazaarvoice, the leading platform for social engagement and social intelligence for the world's best brands. She oversees marketing strategies for the financial services vertical working with top brands such as Capital One, USAA, Lending Tree and Charles Schwab. A 12-year veteran of the marketing and communications industry and among the 40 under 40 global alumni society, Sloboth has led corporate marketing programs for well-known brands such as Borsheims and First National Bank. Enthusiastic about social media and marketing trends she has grown her marketing skill-set to include social commerce with moved to Austin, TX last year joining Bazaarvoice. A transplant from Omaha, Sloboth and her family continue to cheer on the Huskers, but have officially retired the ice scraper.
As an attendee, you will:
• Have the opportunity to learn about emerging technologies that shape how consumers research purchases and make decisions
• See examples of how leading global brands are leveraging social data to measurably transform products and Marketing
• Learn how to engage consumers with word-of-mouth where it matters most – online, in-store, and through other digital touch-points (For a Marketing professional in today’s social network era, in which consumers are increasingly vocal with regard to their purchase behavior and decisions, this is a vital part of your Marketing toolkit!)
ABOUT THE SPEAKER
Teresa Sloboth, Global Marketing, Bazaarvoice Teresa Sloboth is a Global Brand Manager at Bazaarvoice, the leading platform for social engagement and social intelligence for the world's best brands. She oversees marketing strategies for the financial services vertical working with top brands such as Capital One, USAA, Lending Tree and Charles Schwab. A 12-year veteran of the marketing and communications industry and among the 40 under 40 global alumni society, Sloboth has led corporate marketing programs for well-known brands such as Borsheims and First National Bank. Enthusiastic about social media and marketing trends she has grown her marketing skill-set to include social commerce with moved to Austin, TX last year joining Bazaarvoice. A transplant from Omaha, Sloboth and her family continue to cheer on the Huskers, but have officially retired the ice scraper.
This form stopped accepting submissions on January 12, 2012 11:45 am CST.
This form stopped accepting submissions on January 12, 2012 11:45 am CST.
