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X-WR-CALNAME:www.lincolnama.com Event January Luncheon - Marketing's Role i
 n the Social Data Revolution
X-WR-CALDESC:In her presentation\, “Marketing’s Role in the Social Data Rev
 olution\,” Ms. Sloboth leverages a wealth of experience in the Marketing a
 nd Communications industry to shed light on how marketers can effectively 
 harness the power and infinite potential of social data\, one of the large
 st and most useful assets for a brand\, to glean meaningful customer insig
 hts\, grow their business\, and forge groundbreaking innovation. \n\nAs an
  attendee\, you will:\n•	Have the opportunity to learn about emerging tech
 nologies that shape how consumers research purchases and make decisions\n•
 	See examples of how leading global brands are leveraging social data to m
 easurably transform products and Marketing\n• Learn how to engage consumer
 s with word-of-mouth where it matters most – online\, in-store\, and throu
 gh other digital touch-points (For a Marketing professional in today’s soc
 ial network era\, in which consumers are increasingly vocal with regard to
  their purchase behavior and decisions\, this is a vital part of your Mark
 eting toolkit!)\n\nABOUT THE SPEAKER\n\nTeresa Sloboth\, Global Marketing\
 , Bazaarvoice

Teresa Sloboth is a Global Brand Manager at Bazaarvoice\, t
 he leading platform for social engagement and social intelligence for the 
 world's best brands. She oversees marketing strategies for the financial s
 ervices vertical working with top brands such as Capital One\, USAA\, Lend
 ing Tree and Charles Schwab. A 12-year veteran of the marketing and commun
 ications industry and among the 40 under 40 global alumni society\, Slobot
 h has led corporate marketing programs for well-known brands such as Borsh
 eims and First National Bank. Enthusiastic about social media and marketin
 g trends she has grown her marketing skill-set to include social commerce 
 with moved to Austin\, TX last year joining Bazaarvoice. A transplant from
  Omaha\, Sloboth and her family continue to cheer on the Huskers\, but hav
 e officially retired the ice scraper.\n
X-WR-RELCALID:7f5d17487ee1639c4c3f7a9cab3d6f94
X-WR-TIMEZONE:America/Chicago
BEGIN:VEVENT
UID:20120518T192648UTC-049816p2Bc@www.lincolnama.com
DTSTAMP:20120518T190548Z
DESCRIPTION:In her presentation\, “Marketing’s Role in the Social Data Revo
 lution\,” Ms. Sloboth leverages a wealth of experience in the Marketing an
 d Communications industry to shed light on how marketers can effectively h
 arness the power and infinite potential of social data\, one of the larges
 t and most useful assets for a brand\, to glean meaningful customer insigh
 ts\, grow their business\, and forge groundbreaking innovation. \n\nAs an 
 attendee\, you will:\n•	Have the opportunity to learn about emerging techn
 ologies that shape how consumers research purchases and make decisions\n•	
 See examples of how leading global brands are leveraging social data to me
 asurably transform products and Marketing\n• Learn how to engage consumers
  with word-of-mouth where it matters most – online\, in-store\, and throug
 h other digital touch-points (For a Marketing professional in today’s soci
 al network era\, in which consumers are increasingly vocal with regard to 
 their purchase behavior and decisions\, this is a vital part of your Marke
 ting toolkit!)\n\nABOUT THE SPEAKER\n\nTeresa Sloboth\, Global Marketing\,
  Bazaarvoice

Teresa Sloboth is a Global Brand Manager at Bazaarvoice\, th
 e leading platform for social engagement and social intelligence for the w
 orld's best brands. She oversees marketing strategies for the financial se
 rvices vertical working with top brands such as Capital One\, USAA\, Lendi
 ng Tree and Charles Schwab. A 12-year veteran of the marketing and communi
 cations industry and among the 40 under 40 global alumni society\, Sloboth
  has led corporate marketing programs for well-known brands such as Borshe
 ims and First National Bank. Enthusiastic about social media and marketing
  trends she has grown her marketing skill-set to include social commerce w
 ith moved to Austin\, TX last year joining Bazaarvoice. A transplant from 
 Omaha\, Sloboth and her family continue to cheer on the Huskers\, but have
  officially retired the ice scraper.\n
DTSTART:20120112T174500Z
DTEND:20120112T190000Z
LOCATION:Embassy Suites - Downtown Lincoln
SUMMARY:January Luncheon - Marketing's Role in the Social Data Revolution
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