Publications
You can't beat the publications available through the American Marketing Association. There's something for everyone!
For the general practitioner
- Marketing News
- Marketing Research
- Marketing Management
- Marketing Health Services
For those wanting a little something extra
- Journal of Marketing
- Journal of Marketing Research
- Journal of International Marketing
- Journal of Public Policy and Marketing
For good measure, throw in AMA Newsletters and all the resources in the AMA bookstore and you're invincible!
Here are a few of our favorite marketing publications:
- Marketing Management - Analysis, Planning,
Implementation, and Control
Kotler - Prentice Hall
The Story Factor
Annette Simmons - Basic Books
The Hero and the Outlaw
Mark & Person - McGraw Hill
Building Strong Brands
Aaker - Free Press
Add a book to the reference list. Email us at: info@lincolnama.com
