Articles & Reports
Here are some of our favorite articles and reports on topics affecting the marketing professional today!
Current Articles of Interest
- Facebook—Building a Community of Customers by Brad KeownClick here to download the PowerPoint presentation from Facebook with Brad Keown, Midwest Director of Sales in Chicago.
- The Hallmark Value Star by Jay DittmanClick here to download the PowerPoint presentation from The Hallmark Value Star webinar with Jay Dittman, Vice President, Marketing Strategy.
- Hispanic Marketing Presentation by Juan FauraClick here for Juan Faura's presentation on Hispanic Marketing. Quicktime is required to view the presentation correctly.
- Big Marketers Smell Money in Scent Technology
- Media SIG - Media Measurement Presentation
- Stunt Marketing Over Easy
- Everybody’s Talking, Nobody’s Listening
- Be Bullish About Your Marketing
- A Manifesto for Maximum Results
- Five Important Steps to Successful Niche Marketing
- Strategic Planning: How to Keep the Vision
- 12 Somewhat Surprising Tips for Getting Along With Others
- Connecting with Clients: Using Direct Mail Pieces that Entertain and Educate
- The 3 Most Effective NonProfit Marketing Tools
